10th Anniversary Jordan Brand Classic Returns to the Roots of His Airness in NC

10th Anniversary Jordan Brand Classic Returns to the Roots of His Airness in NC


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Jordan Brand, a division of NIKE, Inc., announced today during a special press conference featuring former game MVP and NBA star Kevin Durant that the 10th anniversary Jordan Brand Classic will be held in Charlotte, North Carolina on Saturday, April 16, 2011 at Time Warner Cable Arena, home of the NBA’s Charlotte Bobcats.  Durant, who was named MVP of the game in 2006 as a high school senior out of Montrose Christian School (MD), was proud to honor the game’s history by making the announcement of the new location.

10th Anniversary Jordan Brand Classic
To Celebrate its History

With a Return to the Roots of His Airness in North Carolina

Time Warner Cable Arena to Host Nation’s Elite High School Basketball Players

Tickets go on sale today for legendary basketball event

CHARLOTTE (December 7, 2010) Jordan Brand, a division of NIKE, Inc., announced today during a special press conference featuring former game MVP and NBA star Kevin Durant that the 10th anniversary Jordan Brand Classic will be held in Charlotte, North Carolina on Saturday, April 16, 2011 at Time Warner Cable Arena, home of the NBA’s Charlotte Bobcats.  Durant, who was named MVP of the game in 2006 as a high school senior out of Montrose Christian School (MD), was proud to honor the game’s history by making the announcement of the new location.

“The Jordan Brand Classic has always had a special place in my heart, as my last high school game and a national springboard into my success in college and the NBA,” said Durant.  “To hold the 10th anniversary game in the state where the brand truly started – way back to Wilmington and Chapel Hill – is a testament to all of the great players who have put on a Jordan Brand Classic jersey through the years.”

Anthony joins an astounding alumni list that includes NBA stars LeBron James, Chris Paul, Carmelo Anthony, Amar’e Stoudemire, Dwight Howard, Derrick Rose and John Wall.  Last year’s participants featured many of today’s top college players including co-MVPs Harrison Barnes (North Carolina) and Kyrie Irving (Duke), as well as Jared Sullinger (Ohio State), Terrence Jones  (Kentucky) , Brandon Knight(Kentucky) and Perry Jones  (Baylor).

The 2011 Jordan Brand Classic All-American Team will be announced in January. This year’s event will once again be televised nationally live on ESPN2 at 8:00 pm EST.  The Jordan Brand Classic will also continue to include a Regional Game (5:30 PM EST), showcasing the top prep players from the state of North Carolina in an East vs. West matchup.  The tripleheader will be rounded out with the fourth International Game (3:30 PM EST) with the top 17-and-under players from around the world.

“We are thrilled to be hosting our 10th anniversary Jordan Brand Classic in one of the most basketball-crazy states in the country,” said Keith Houlemard, President of Jordan Brand.  “There has been so many incredible players through the years with this event and Charlotte’s state-of-the-art arena is the perfect place to celebrate the game’s history.”

Sponsored by Jordan Brand, the event is also annually attended by some of sport and entertainment’s biggest stars, who have included Michael Jordan, Spike Lee, CC Sabathia, Chris Paul, LL Cool J, Warren Sapp, Terrell Owens, Floyd Mayweather, Kanye West, Mya, Boyz II Men, Fat Joe, Ludacris, Ahmad Rashad and Vince Carter.

In addition to the game, the Jordan Brand All-Americans will have a number of special events around Charlotte.  Last year’s players held an autograph session at the Foot Locker House of Hoops, participated in a celebrity bowling event at Lucky Strikes, visited with kids from the Children’s Aid Society at the Dunlevy Millbank Center in Harlem and attended the annual awards dinner, where they received their All-American rings.

Tickets for the 2011 Jordan Brand Classic are now on sale at all Ticketmaster locations, the Time Warner Arena box office, online at ticketmaster.com.

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